Do you want healthier food? Start demanding it | The Kansas City Star The Kansas City Star

From www.kansascity.com | June 7, 2015 Can Big Food turn over a new, healthier leaf? Perhaps — if the marketplace demands it. The real power to eat healthily lies in the hands of consumers, but some help from retailers can go a long way. Taco Bell, Pizza Hut and Subway recently announced they would cut back on the use of artificial flavors, colors and other ingredients “where possible.” No more Yellow No. 6 or Blue No. 1 dye for the taco cheese and avocado ranch dressing. Taco Bell will …

Big Food Brands Lose Consumer Trust | CMO Strategy – Advertising Age

By E.J. Schultz | May 25, 2015 This rather unappetizing statement was tucked into a request for proposals recently sent to ad agencies: “Most of our food supply comes from factory farms, is dependent on GMOs and chemicals, and is not sustainably grown or raised.” The inflammatory language sounds like the typical musings of a fiery activist ready to take on Big Food. But it actually came from the Kashi brand owned by industry giant Kellogg Co. The brand is seeking ideas to …

Special Report: The war on big food – Fortune

… mouth, or made your lips purse with disdain, you are part of Big Food’s multibillion-dollar problem. In fact, you may even belong to a growing consumer class that has some of the world’s biggest and best-known companies scrambling to change their businesses. Lest you think this is hyperbole, consider the commentary in February at the Consumer Analyst Group of New York conference, the packaged-goods industry’s premier annual gathering. To continue reading this article, please click on this …