By Alvin Ybanez | June 6, 2015
Organic food is seeing increasingly high demand in China, as the country’s middle class gains stronger purchasing power and awareness of healthy living and dietary concerns increase.
Chinese urbanites are seeking alternative options to purchase safe and healthy products, partly spurred by recent food scandal incidents, the China Daily newspaper said in a report on Friday.
“Even though imported organic food can be expensive, it’s an investment I’m willing to make for my family’s health,” Liu Rui, a frequent shopper in Beijing’s Ole supermarket, told China Daily. Consumers like Liu are propping up China as the world’s fourth-biggest consumer of organic products.
“China is a market that attracts great attention from the world’s organic traders,” Wang Yunhao, director of China Green Food Development Center (CGFDC), said at an organic food fair on May 28.
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