New business offers locally grown, organic and pre-prepared food for the soul – Northfield MN: Local

By Kevin Krein | July 3, 2015

Rael Rodning uses fresh vegetables from Northfield’s Seeds Farm in her new business venture called Jiva Bites, where she prepares fresh and nutritious meals for delivery. (Jerry Smith/Northfield News)

From an early age, Northfield resident Rael Rodning always had an interest in working with food.

“I wanted to be a chef before it was ‘cool’ to want to be a chef,” she said.

However, at the urging of her father, she played it safe career-wise, receiving a business degree, eventually going on to work in finance and corporate IT consultation.

But the desire to work with food never left Rodning.

“I need to do this now, or I will take this regret to my grave,” she said.

Rodnings’s venture, Jiva Bites, finds her putting together pre-prepared meals and delivering them to your door. She said what separates her service from other national services is her emphasis on local and organic food.

She said that the name is a play on the term “soul food.”

“‘Jiva’ is one sanskrit word for ‘soul,'” she said. “I came up with the name after spending weeks calling the business ‘The Business.'”

Rodning said that she saw “The Business” as a way to give back.

“I want to help people feel good about eating,” she said. “I believe food is more than just calories. It is something that makes us who we are.”

Prior to launching Jiva Bites, Rodning said that as a busy, working mother with four children, she tried using similar prepared meal services.

“None of these other businesses are using local or organic food,” she said. “The meals are being shipped from FedEx; the whole thing went against my personal beliefs.”

To continue reading this article, please click on this link:

Source: New business offers locally grown, organic and pre-prepared food for the soul – Northfield MN: Local

Comments are closed.